Hi I’m
JOAN VICTORIA
a cosmetic chemist, product development and founder of a beauty brand.
I create products with chemistry. I help founders turn ideas into thoughtful beauty products through formulation, product development, packaging and a curated eye — bringing intention, expertise and creativity to every project.
JOAN VICTORIA EKOKO
In the last 10 years I’ve worked at
My expertise :
COSMETIC CHEMISTRY
PRODUCT DEVELOPMENT
CONSULTING
“My dream was to understand how to develop a product from A to Z — and today, I can say I've almost seen everything.” - Joan
Joan started her career as an apprentice at LVMH Recherche, before spending three years in England, including two years at HCT Europe, where she developed around a hundred products.
That journey sharpened her eye, her expertise, and her taste for beauty and rigor.
Behind the consultant and makeup brand founder titles, Joan remains a woman deeply drawn to art, always seeking out the beautiful things that make life more beautiful — intentionally.
That perspective is what makes her unique. And it is exactly what she brings to every project: a distinct point of view, grounded in expertise and true to each brand’s story.